When it comes to marketing, the goal is not as simple as reaching the maximum number of people for the least amount of money. More valuable than quantity is the quality of the audience you're reaching.

The cornerstone of any marketing campaign: know your audience.

Familiar with market research techniques through several years' employment in the development department at Northwestern University, as well as a project-based position at Richard Day Research in Evanston, Illinois, I can provide you with an overview of your target audience and give advice about how and where to reach them.